About Brake

Brake road safety childrenBrake is a registered charity campaigning for road safety and sustainable transport, and helping victims of road crashes. We work to inspire, inform, engage and enable action for change to achieve Vision Zero.

We have head offices in the UK and New Zealand to enable us to span time zones and communicate and work globally, particularly digitally, through webinars, online tools, and other smart solutions. We also have domestic operations in those countries (we have been working in the UK for more than 20 years) but have contacts and connections around the globe, including in low and middle income countries, to inform our work and get action.

Our work is grassroots and partnership-oriented. We believe in working together to save lives and the planet and support the victims of crashes. We work with communities, corporations, other NGOs, enforcement agencies and government representatives. 

Our vision 

Our vision is a world where there are zero road deaths and injuries and people can get around in ways that are safe, sustainable, healthy and fair.

Our mission 

1 To inspire, inform and encourage action by all people, including government, organisations and communities, in furtherance of our vision.
2 To help relieve the suffering of people bereaved or seriously injured in road crashes.

Our values 

  • LIFE: We put humanitarian concerns above all else in our work. 
  • EXCELLENCE: We seek out evidence-based solutions to inform efforts to deliver the most effective solutions.
  • TEAM: We understand the importance of governments in affecting change through policy, and the ability of corporations, organisations, communities and individuals to shape and drive this through campaigning and right-minded actions. Together we are stronger.

Our global work to stop the crises

Brake works in support of the Sustainable Development Goals, and with road safety and sustainable transport experts, to promote a Vision Zero campaign agenda that helps people understand the need for change, and what needs to happen.

We aim to inspire, inform, engage and achieve action by individuals, communities, organisations and governments to take individual and collective action to achieve the change we need.

We reach out to people who can make a difference by providing information and advice, through this website and a range of projects for our target audiences. For example, our Brake Professional project provides road risk management advice to organisations operating vehicles for work purposes (which are involved in about a third of casualties). Our Sudden project helps professionals caring for people bereaved by road death by sharing best practice. We promote and organise community awareness raising events, such as Road Safety Weeks. We celebrate communities' efforts on our website www.roadsafetyweek.org promoting Road Safety Weeks in different nations. These are just a few examples of our work. Donate now to support Brake and help us do more! 

To find out about our domestic work go to Brake in the UK and visit Brake in New Zealand

Brake is a member of the Global Alliance of NGOs for road safety

Meet our team  

Brake's work is undertaken by paid staff and volunteers based in the UK and New Zealand, with the support of grants and donations from individuals, trusts, corporations and governments. Our chief executive is Mary Williams OBE (pictured below). Follow Mary @brakechiefexec

Brake's work is governed by a Board of Trustees, with a range of relevant expertise including:

  • Professor Tim Coats, professor of emergency medicine, NHS, UK
  • Richard Cuerden, chief scientist at the UK's transport research agency TRL
  • Professor Kris Gledhill, professor in law at Auckland University of Technology, New Zealand 
  • Deborah Johnson, senior personal injury lawyer, UK
  • Dr Chris Linsell, senior lecturer, University of Otago, New Zealand

Brake chief executive Mary Williams OBE