Be a community champion
Many communities have achieved road safety and sustainable transport solutions through taking action locally. Communities can run campaigns for life-saving measures, such as measures to slow vehicle speeds to under 20mph (30km/h) and to protect people on foot and bicycles through foot paths and cycle paths and safe crossing places.
A united voice is a strong voice. Campaigning together, with the involvement of schools, local organisations and companies, and community leaders, helps success.
Ten steps to change
- Survey local people (including children) about their concerns.
- Survey your roads and traffic. What is the type, volume and speed of traffic? Are there pavements and cycle paths?
- Decide safe system measures you need.
- Gain community representation for road safety and sustainable transport at government level.
- Talk to the media. Hold a photo call. Tell them what you want. Read our 5 step guide to media coverage.
- Involve people bereaved or seriously injured on roads. Give them a voice in your campaign.
- Involve children and young people. They are at high risk on foot and bicycles, and are powerful advocates for change.
- Use the power of the internet and social media to gain support.
- Run a Road Safety Week to raise awareness, and ask local drivers to sign the Brake Pledge.
- Keep going until you achieve results.
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