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Vision Zero campaign

Brazil walkerThere is global momentum growing for road safety and sustainable transport so people get around in ways that are safe, green, healthy and fair:

  • The United Nations Sustainable Development Goals, adopted in 2015, call for deaths and injuries on roads to be halved by 2020, and for sustainable transport to be accessible to all by 2030 [1].
  • We are in the middle of an international Decade of Action for road safety [2], which calls for governments to implement road safety actions urgently.
  • In April 2016, a UN resolution "Improving global road safety" [3] was signed by 55 governments.
  • A proposal to leverage from governments a large pot of funds to combat road carnage globally is under consideration by the UN [4].

Brake believes these are important steps towards a world where there are zero road deaths and injuries, zero greenhouse gas emissions and zero air pollution caused by road traffic. Sign up to receive our Vision Zero ebulletin and read the Brake Vision Zero campaign agenda below.

vision zero logo Campaign agenda for people and the planet

Brake supports a Vision Zero agenda for people and the planet that requires government and city leaders to take action to achieve safe, green, healthy and fair transport where we live and between places. Our agenda demands post-crash care for people bereaved and seriously injured. Our agenda follows the five pillars of the Decade of Action for road safety.

holding hands3

 STRATEGIC: Road safety management

Nothing can be achieved without commitment and action from the top. Governments must have:

Funding. Without money, nothing can be achieved. Brake supports a UN Road Safety Fund to help low and middle income countries; 
• Lead and coordinated agencies devoted to investigating and addressing the ongoing crises; extent, causes and solutions;
Collision data recording systems, indicating location, road user involvement, and injury outcomes, among other indicators;
Collision investigation identifying fatality and serious injury causation and solutions;
Short-term and long-term targets for reducing deaths, injuries, greenhouse gas emissions and air pollution from traffic; 
Action plans that implement solutions.

teenage girls walking on road

LIVEABLE: Roads and mobility

Two-thirds of the planet's growing population is expected to live in cities and major towns by 2050 [5] (it's already half). Traffic is causing carnage and clogging the air where we live. Roads that connect places inevitably become fast, dangerous for vulnerable road users and then congested. We need to:

Avoid: Design cities to reduce the need to travel far to places we learn, play and work;
Shift: Make walking and cycling the norm, with prioritised, segregated paths and crossings. Use buses, railways and boats to move more people and freight between places. Reduce space for motorised vehicles;
Improve: Manage speed and mitigate the outcomes of speed-related crashes through: low speed limits (particularly 30km/h (20mph) where people live); enforcement; and infrastructure such as speed humps in communities and crash barriers on major roads between places.

wheelSURVIVABLE: Safer, cleaner vehicles  

The world is being wrapped in even more paved roads between places, with fast-growing numbers of vehicles. Many of the vehicles in circulation are old, with few crash prevention or protection technologies fitted, and with significant emissions; leading to more casualties, global warming gases and air pollution. Emissions of CO2 from the world’s cars could double between 2000 and 2050 [6]. We need:

• Active safety: Regulate active safety technologies that can sense hazards and automatically prevent crashes, with the priority being AEB (automatic emergency braking) and ISA (intelligent speed adaptation). AEB senses a hazard and automatically brakes. ISA controls a vehicle below a given speed limit;
• Passive safety: Regulate passive safety technologies that mitigate the outcomes of crashes, particularly pedestrians and cyclists, but also to all vehicle occupants including children and the elderly. Vehicles must meet demanding crash test standards for frontal, side and rear impacts and their effect on all road users, outside and inside the vehicle. Motorcycle helmets must have high safety standards and be worn;
• Clean vehicles: Ban dirty vehicles with high emissions of greenhouse gases and air pollutants. Require new models to pass stringent emission tests. Provide refuelling infrastructure for ultra-low emission vehicles (ULEV) and shift rapidly to a ULEV fleet. 

hand on steering wheelBEHAVIOURAL: Safer drivers and fleets  

People make mistakes all the time and will continue to make mistakes. These mistakes must not cause deaths and injuries. Safe systems that prevent crashes (notably segregated and prioritised space for pedestrians and cyclists, and active safety measures in vehicles that will eventually result in fully automated vehicles) are at the heart of solutions. However, in the meantime, addressing the behaviour of drivers, motorcycle riders and organisations operating fleets of vehicles, is very important. These are the people operating potentially-fatal weapons today, and battling their errors is the front line of the war against road carnage. All countries must have: 

• Driving standards: Compulsory driving licensing, obtained by passing tests relating to hazard-awareness, safe driving knowledge and skills, and health (notably eyesight). Raising the age of driver licensing reduces casualties.  
• Regulation against impairment: Zero alcohol limit, limits on impairing drugs (illegal and medicinal) and requirements for drivers of goods vehicles and passenger carrying vehicles to take stipulated rest periods; 
• Regulation on seat belts and motorcycle helmets: A requirement for all vehicle occupants to use seat belts and child restraint systems. A requirement to wear a motorcycle helmet; 
• Regulation banning screens: A ban on use of talking, reading and writing while driving using any type of device;
• Regulation of fleet operators: Organisations operating road vehicle fleets, ranging from goods vehicles to taxis, must be regulated to ensure safety and sustainability is prioritised and vehicles' use minimised; 
• Enforcement: Comprehensive enforcement regimes. This means speed cameras, trained traffic police and policing equipment, to identify unlicensed drivers, test drivers' impairment and test vehicle standards.  

bereaved child

COMPASSIONATE: Post-crash response

To help road crash victims recover and lead full lives, we need:

• Medical response: First-class emergency services and hospital care for the injured;
• Victim-centred services: Comprehensive emotional and practical support for people bereaved or with life-changing injuries;
• Justice. We need penalties that are appropriate against offenders, and compensation for the victims. 

Take action! 

Do you want government  action to protect your community? Get campaigning>
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Learn more about the three crises on our roads> 

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[1] The Sustainable Development Goals as follows: 

3.6 By 2020, halve the number of global deaths and injuries from road traffic accidents
11.2 By 2030, provide access to safe, affordable, accessible and sustainable transport systems for all, improving road safety, notably by expanding public transport, with special attention to the needs of those in vulnerable situations, women, children, persons with disabilities and older persons

[2] Decade of Action for road safety plan

[3] United Nations resolution 70/260 Improving Global Road Safety, April 2016

[4] UN Road Safety Fund press release, November 2016

[5] United Nations World Urbanisation Prospects 2014

[6] International Energy Agency, 2008